The Fresh Heads are fun, friendly, fresh-loving little monsters. Every Fresh Head has a favourite fruit, vegetable or herb. When they eat it, they get an enormous energy boost, ready to take on whatever challenge daily life throws at them! The more than 60 colourful characters inspire healthy habits in a playful way.
The Fresh Heads’ creative universe is vast and ever expanding. The little monsters enjoy sharing their story in a wide range of themes, seasons and styles, appealing  to various audiences.Â
Did you know less than every fourth child in Europe has enough fruit and vegetables included in their daily diet? Through fun and play, The Fresh Heads teach their audience about the benefits of fresh produce.  As a result, numerous European children and shoppers already have made healthier choices and tried new flavours.
Do you want to focus on a particular product group, or a starring role for your local favourite fruit? Our creative team is ready to add any fresh face to the bunch. Together we’ll create the perfect ensemble to fit your purpose.
The Fresh Heads are designed and developed by Magneds. An agency with 20+ years of experience blending creativity and innovation into award-winning loyalty campaigns. With over 25 original concepts and licenses that resonate with today’s and tomorrow’s themes, and a touch of smart digital magic, we enchant kids and shoppers and create smiles every day.
