Meet The Fresh Heads

Lovable little monsters on a mission. Energizing kids all around.

The Fresh Heads are fun, friendly, fresh-loving little monsters. Every Fresh Head has a favourite fruit, vegetable or herb. When they eat it, they get an enormous energy boost, ready to take on whatever challenge daily life throws at them! The more than 60 colourful characters inspire healthy habits in a playful way.

I am confident and I love lemons. That vitamin C gives me an extra boost to go through life spicy and add some sparkle to every day!

Loves Lemon

Shaniqua

I would say I am very competitive. Me and my bestie Drifter love to race. Whoever loses treats the other to his favourite tomatoes!

Loves Yellow pear tomato

Barba

Tough on the outside, but inside I'm actually a big softy. My hobbies are playing rugby and eating kiwis.

Loves Kiwi

Stewie

I’m the leader of this crazy pack of monsters. I am very caring and like to play soccer with my buddy Blue. Give me some radish and I will score goal after goal!

Loves Radish

Red

I love digging tunnels and playing hide-and-seek. I'm very good at it, because I have great eyesight thanks to all the carrots I eat!

Loves Carrot

Worms

I'm very kind and enjoy the simple things in life. Let's hang out together, it will refresh you!

Loves Cucumber

Lumber

I love running and my big dream is to run a marathon someday. I've got a long way to go, but my favorite vegetable fennel will help me get fit!

Loves Fennel

Flynn

I’m full of energy! I love blueberries, I could eat them all day long. As long as I can eat my berries I never suffer from the blues!

Loves Blueberry

Blue

Did you know I am the only Fresh Head that can fly? I love to hover in the sky and discover new worlds.

Loves Dragon fruit

Drago

Unfortunately, I always have bad luck. But you know what always helps me recover? Tasty mushrooms, yummy!

Loves Mushroom

Spooks

I’m super sweet and a great listener. Gardening is what I love to do. I like large flower gardens that attract many insect friends.

Loves Borage

Lumbrella

I’m a big sports fan, I always sit front row and never miss a competition. I'm a bit shy, but if you give me a compliment you can see me grow!

Loves Common cress

Crezzy

I'm a big hip hop fan. You van often find me and my buddy Stewie writing our own songs and poppin' those bottles of necatrine juice.

Loves Nectarine

Nectarious

I like travelling, especially to Egypt where I can combine my love for archeology and spices.

Loves Ginger

Tutan

A Monstrous Universe

The Fresh Heads’ creative universe is vast and ever expanding. The little monsters enjoy sharing their story in a wide range of themes, seasons and styles, appealing to various audiences.

Inspiring & Energizing

Did you know less than every fourth child in Europe has enough fruit and vegetables included in their daily diet? Through fun and play, The Fresh Heads teach their audience about the benefits of fresh produce. As a result, numerous European children and shoppers already have made healthier choices and tried new flavours.

Customizable Characters

Do you want to focus on a particular product group, or a starring role for your local favourite fruit? Our creative team is ready to add any fresh face to the bunch. Together we’ll create the perfect ensemble to fit your purpose.

Adored by kids across 8 European countries Displayed in 1,700 retail stores across Europe 140 million mini toys handed out 1.8 million board games sold 1.6 million game accounts created 100+ million minutes of online engagement Average app rating 4.5 stars

Meet The Creators

The Fresh Heads are designed and developed by Magneds. An agency with 20+ years of experience blending creativity and innovation into award-winning loyalty campaigns. With over 25 original concepts and licenses that resonate with today’s and tomorrow’s themes, and a touch of smart digital magic, we enchant kids and shoppers and create smiles every day.