Meet the Fresh Heads
Lovable little monsters on a mission.
Energizing kids all around.
The Fresh Heads are fun, friendly, fresh-loving little monsters. Every Fresh Head has a favourite fruit, vegetable or herb. When they eat it, they get an enormous energy boost, ready to take on whatever challenge daily life throws at them!
The more than 60 colourful characters inspire healthy habits in a playful way.
I am confident and I love lemons. That vitamin C gives me an extra boost to go through life spicy and add some sparkle to every day!
Loves Lemon
Shaniqua
I would say I am very competitive. Me and my bestie Drifter love to race. Whoever loses treats the other to his favourite tomatoes!
Loves Yellow pear tomato
Barba
Tough on the outside, but inside I'm actually a big softy. My hobbies are playing rugby and eating kiwis.
Loves Kiwi
Stewie
I’m the leader of this crazy pack of monsters. I am very caring and like to play soccer with my buddy Blue. Give me some radish and I will score goal after goal!
Loves Radish
Red
I love digging tunnels and playing hide-and-seek. I'm very good at it, because I have great eyesight thanks to all the carrots I eat!
Loves Carrot
Worms
I'm very kind and enjoy the simple things in life. Let's hang out together, it will refresh you!
Loves Cucumber
Lumber
I love running and my big dream is to run a marathon someday. I've got a long way to go, but my favorite vegetable fennel will help me get fit!
Loves Fennel
Flynn
I’m full of energy! I love blueberries, I could eat them all day long. As long as I can eat my berries I never suffer from the blues!
Loves Blueberry
Blue
Did you know I am the only Fresh Head that can fly? I love to hover in the sky and discover new worlds.
Loves Dragon fruit
Drago
Unfortunately, I always have bad luck. But you know what always helps me recover? Tasty mushrooms, yummy!
Loves Mushroom
Spooks
I’m super sweet and a great listener. Gardening is what I love to do. I like large flower gardens that attract many insect friends.
Loves Borage
Lumbrella
I’m a big sports fan, I always sit front row and never miss a competition. I'm a bit shy, but if you give me a compliment you can see me grow!
Loves Common cress
Crezzy
I'm a big hip hop fan. You van often find me and my buddy Stewie writing our own songs and poppin' those bottles of necatrine juice.
Loves Nectarine
Nectarious
I like travelling, especially to Egypt where I can combine my love for archeology and spices.
Loves Ginger
Tutan
Inspiring &
energizing
Did you know less than every fourth child in Europe has enough fruit and vegetables included in their daily diet? Through fun and play, The Fresh Heads teach their audience about the benefits of fresh produce.
As a result, numerous European children and shoppers already have made healthier choices and tried new flavours.
A monstrous
universe
The Fresh Heads’ creative universe is vast and ever expanding. The little monsters enjoy sharing their story in a wide range of themes, seasons and styles, appealing to various audiences.
Customizable
Characters
Do you want to focus on a particular product group, or a starring role for your local favourite fruit? Our creative team is ready to add any fresh face to the bunch. Together we’ll create the perfect ensemble to fit your purpose.
Adored by kids across 8 European countries Displayed in 1,700 retail stores across Europe 140 million mini toys handed out 1.8 million board games sold 1.6 million game accounts created 100+ million minutes of online engagement Average app rating 4.5 stars
Adored by kids across
8 European countries Displayed in 1,700 retail
stores across Europe 140 million mini toys
handed out 1.8 million board
games sold 1.6 million game
accounts created 100+ million minutes of
online engagement Average app rating 4.5 stars
The Fresh Heads in action
Sowing success with a mini garden product range
The colorful characters bring any kind of toy to life
A-maze-ing app games
Fueling food retail’s most valuable category
Who could resist that cuteness?
An eye-catching bunch of little rascals
Lumbrella and Tutan in their element
Drago making friends with the pollinators
Spooks at his spookiest
Fresh Heads growing fresh greens
Lovely Lumber showing his rough edge
Cool Nectarious feeling at ease in the urban vibe
Cheryl, the cherry-loving monster
Meet the creators
The Fresh Heads are designed and developed by Magneds. An agency with 20+ years of experience blending creativity and innovation into award-winning loyalty campaigns. With over 25 original concepts and licenses that resonate with today’s and tomorrow’s themes, and a touch of smart digital magic, we enchant kids and shoppers and create smiles every day
Years of experience
11 +
billion interactions
0 +
Concepts (own & licenses)
12 +
Magnetized countries
7 +
Playtime!
Join Lumber, Red and the other little rascals for a dose of fresh fun!
Download, print and play.
Let's talk
Spoorlaan 21A
5038 CB Tilburg
The Netherlands